Great ideas create change.
Purpose drives it forward.
Fresh, fun consulting that turns wild thoughts into standout results.
“Flock” by Patrick Murphy and Sim Smith Gallery for Art Social at The House of St Barnabas
I make your purpose
more powerful.
“Nadra is fiercely dedicated and refreshingly disruptive, on hand to provide alternative perspectives and always searching for ways to push an organisation to aim higher and deliver greater impact.”
Hello, I’m Nadra
I've spent the last 20 years helping purpose-led organisations and founders find their voice, tell better stories and create work that genuinely connects with people.
I've been lucky enough to do that with some of the UK's most recognised charities and social enterprises, including Peace One Day, Cancer Research UK, The House of St Barnabas, Borough Market and Nordoff and Robbins.
My work sits in the sweet spot between strategy and creativity. I help organisations define who they are, what they stand for and how to bring that to life through brand, communications, storytelling, campaigns, events and experiences that people actually remember.
Along the way I've led award-winning rebrands, launched major events and shaped campaigns across the food, music and culture sectors. Most recently I created and delivered the Northern Music Awards and led the repositioning of the Nordoff and Robbins brand.
I am a certified coach and at the heart of all my work is the human experience. I believe brands are only as strong as the people behind them. I work with founders, leaders and teams to uncover their purpose, align their thinking and build cultures where everyone is moving in the same direction with clarity and joy.
More than anything, I love the beginning. Give me a blank page, a messy challenge or an idea that doesn't quite know what it wants to be yet, and that's where I'm happiest. Bringing clarity from complexity, joining the dots and creating something people genuinely want to be part of is what I do best.
You don't need to arrive with all the answers.
If your brand feels muddled, your team feels disconnected, or you've got a head full of ideas but no clear direction, don't worry. That's often exactly where the best work starts.
I'll help you untangle the thinking, find what's really important and build a plan that feels right for you. No jargon. No unnecessary complexity. Just honest conversations, clear thinking and practical action that gets things moving again.
Let me help you.
Jarvis Cocker, photographed by Tom Oldham for The House of St Barnabas’ Retrospective Exhibition
Tim Burgess photographed by Ed Hill for The Northern Music Awards 2024
Brand strategy + repositioning
When your brand no longer reflects who you are or where you're heading, I'll help you rediscover what makes you different. Together we'll create a clear position that people understand, connect with and remember.
Concept development
Whether you're launching something new or bringing an idea to life, I'll help you shape it from a blank page into something people genuinely want to be part of. From the first spark to the final detail, we'll build concepts with purpose, personality and commercial potential.
Strategic communications
When your message feels muddled or isn't landing, I'll help you find clarity. Together we'll define what needs to be said, who needs to hear it and how to communicate it in a way that builds trust, cuts through the noise and creates real impact.
Storytelling
Facts tell. Stories stick. I'll help you uncover the stories at the heart of your organisation so people don't just understand what you do, they feel why it matters. Because the strongest brands are the ones people remember.
Project management
Big ideas only matter if they happen. I'll bring structure, momentum and calm to complex projects, aligning people, managing moving parts and keeping everyone focused on what really matters, so great ideas become great outcomes.
Coaching + mentorship
You don't have to have all the answers.
Whether you're making a big decision, growing your business or trying to work out what's next, I'll give you the space to think, ask the awkward questions and help you join the dots.
No jargon. No pretending to have a magic formula. Just honest conversations, practical support and someone firmly in your corner.
Past Projects.
The Northern Music Awards
Creating an engaging, media attractive event leveraging high value partnerships including national government and the music industry.
Les Dames d’Escoffier
Website redesign, tone of voice and brand cohesion.
The Nordoff & Robbins Rebrand
Taking a misunderstood charity with low public perception to a nationally recognised brand
Borough Market
Reimagining this iconic institution with a new brand identity, online presence, strong content strategy and increased customer engagement
Client Love.
Your work with LDE London has been outstanding. You came in and immediately elevated the clarity, confidence and cohesion of how we show up—strategically and creatively. It’s made a real difference, and we’re so grateful. Total superstar.
— Kate Howell, Vice President Thank you for your guidance and creativity with our Now You See Me campaign
— James Tomlinson, Strategic Communications Director AlabaréNadra did some brilliant work with us on our brand proposition, which was incredibly valuable and changed the way we think about ourselves. She brought excellent insights and got to the root of the issue quickly. Her workshops were high energy, inspirational and helpful and laid down a compelling challenge! Thank you Nadra
— Mark Goodchild, Founder Goodmore Partners Work with me.
